Netflix’s drama series ‘The Playlist’ revolves around the true story of Spotify, one of the vital famend track streaming platforms. The display follows co-founder of the corporate Daniel Ek’s efforts to build the streaming platform from scratch with the assistance of his trade partner Martin Lorentzon, criminal head Petra Hansson, and CTO Andreas Ehn.
Spotify marks its presence within the Nordic tune trade when a Sony executive named Per Sundin takes pastime in them. By becoming a member of arms with the Universal Music Group, Sundin extends his support to Daniel’s company. Intrigued through the position Sundin plays in the emergence of Spotify as probably the most main world audio streaming platforms, we have dived into his present existence. Here’s everything you need to learn about the same!
Who is Per Sundin?
When Daniel Ek used to be developing Spotify, Per Sundin was the Managing Director of Sony Music Entertainment, who built the corporate’s status within the Nordics. At the time, Sundin used to be waging a conflict against piracy, which resulted in a large loss within the earnings of document labels. Sundin even had to lay off several of his employees as an aftermath of the growth of pirated song.
A few months prior to Spotify introduced, Sundin left Sony to enroll in Universal Music Group because the President of the corporate’s Nordic branch while additionally serving as the Managing Director of Universal Music Sweden. In 2008, Sundin was the primary label executive from the music industry to partner with Spotify. When the track business doubted the potential of the streaming platform, Sundin even defended the company.
During a summit of Universal Music Group’s executives in 2014, Sundin was vocal concerning the relevance of Spotify. “Look at the data! We’re converting from unfastened to top rate. We’ve killed off piracy. This [Spotify] is the future, and you'll’t forestall it,” the executive said in the summit, as per ‘Spotify Untold,’ the supply subject material of the display. Sundin is additionally the executive who signed the overdue Swedish DJ Avicii when he used to be identified by way of his authentic title Tim Bergling.
Where is Per Sundin Now?
Per Sundin served as the President of Universal Music Nordic Region and Managing Director of Universal Music Sweden till September 2019, serving the corporate in the aforementioned positions for an extended eleven and a part years. He then joined Pophouse Entertainment, where he is these days working, as the company’s Chief Executive Officer. At Pophouse, Sundin joined ABBA’s Björn Ulvaeus, and the corporate specializes in creating, acquiring, and growing brands throughout the music business.
Sundin’s corporate incessantly collaborates with ABBA and Swedish House Mafia and possesses the grasp recordings and publishing of the late Avicii’s tune. Although Sundin left two vital Universal Music Group positions to enroll in Pophouse, he didn’t leave from the corporate altogether. He persisted to serve the company as the Non-Executive Chairman of Universal Music Nordic Region.
“I’m profoundly proud and thankful as a way to proceed my running dating with Frank Briegmann and the superb UMG Nordics family as I step into my new position, and for the chance to embark on a new undertaking within the leisure industry as CEO for Pop House Group,” Sundin shared in a statement on the time.
As per resources, Sundin lately lives in Stockholm, the capital town of Sweden. He was married to Jenny Fant Sundin for 28 years. Sundin introduced the couple’s separation in July 2022. He and Jenny are the oldsters of 3 youngsters and a dog named Khal Drogo. Sundin is also a board member of the Tim Bergling Foundation, which advocates for the recognition of suicide as a global well being emergency while looking to get rid of the stigma associated with psychological well being issues.
ncG1vNJzZmismJqwqrrEppihp5yesG%2BvzqZmsKCVp7JutdJmnLFlo6S7unnEsZycraSew6Z5z56pZqulo7GquoynprBn