Following the scoop earlier this yr that Honda would be ending its long-time association with the Classic, the PGA Tour introduced on Tuesday that Cognizant could be taking on the south-Florida based match as name sponsors.
The IT services and products corporate - based out of Teaneck, New Jersey - has signed a six-year contract which starts in 2024, when the newly-named Cognizant Classic takes position between February 29 and March 3 at PGA National Resort in Palm Beach Gardens, Florida.
Last yr's event - which was once won by Chris Kirk in a thrilling playoff towards PGA Tour rookie, Eric Cole - took place in between two 'Elevated Events', the Genesis Invitational and the Arnold Palmer Invitational, and was once extensively skipped via most of the big names as they opted to prepare for the latter and the Players Championship with every week's rest.
Yet the Seminole Pro-Member, which came about in its conventional slot of the Monday after what used to be the Honda Classic, featured nine more of the world's top-20 players on the time than the development at PGA National the week prior.
Patrick Cantlay returned to shield the trophy he received in 2022, while Jon Rahm, Rory McIlroy and his dad, Gerry, Xander Schauffele, Max Homa, Justin Thomas, Tony Finau, Matt Fitzpatrick, Cameron Young, Sungjae Im, Billy Horschel, and Shane Lowry all teed it up at Seminole Golf Club as smartly.
To be certain that extra events have a good likelihood at attracting more of the sector's most sensible ability, Signature Events - as they're going to be recognized in 2024 - have been spaced out extra frivolously and take place virtually as soon as a month.
Extending our partnership with @PGATOUR, Cognizant has turn into the brand new identify sponsor of the South Florida tournament, the Cognizant Classic (@The_Cognizant)—continuing to enhance the Nicklaus Children's Health Care Foundation. Learn extra: https://t.co/6p0LWGXWqj percent.twitter.com/AwMFLcB8EwDecember 19, 2023
Despite Honda's affiliation with the PGA Tour coming to an finish, the company stays the sponsor of the Honda LPGA Thailand, which it first sponsored in 2006.
Honda is not the one large business to stroll away from the PGA Tour not too long ago, with Wells Fargo announcing it would no longer be sponsoring its self-titled championship previous the end of next season.
The Wells Fargo Championship, which can function one among eight Signature Events in 2024, has held the name since 2011 however used to be compelled to stroll away because of the increased costs of web hosting premier events at the PGA Tour.
According to the Sports Business Journal, Wells Fargo made an be offering in way over $20m to host the tournament and even proposed dropping to a normal Tour match, quite than a signature match, to care for its name sponsorship.
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